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Bloom
bloom
Bloom
brand identity · digital design
brand identity, digital design
Overview
Bloom is a state-of-the-art learning center for children ages 3–12, designed to inspire a lifelong passion for learning and help children grow academically, socially, and emotionally. Inspired by the lifecycle of a plant, the brand uses natural elements and stages of growth to represent students as “seeds” growing into their fullest potential. Together, we brought this warm, playful brand to life across both digital and physical touchpoints.
Bloom is a state-of-the-art learning center for children ages 3–12, designed to inspire a lifelong passion for learning and help children grow academically, socially, and emotionally. Inspired by the lifecycle of a plant, the brand uses natural elements and stages of growth to represent students as “seeds” growing into their fullest potential. Together, we brought this warm, playful brand to life across both digital and physical touchpoints.
social media
Photography, simplistic shapes, and templates for varying copy lengths made social media content and ads clean and eye-catching. Instagram Story Cover Images categories included topics such as Philosophy, Testimonials, Programs, & FAQs.
Photography, simplistic shapes, and templates for varying copy lengths made social media content and ads clean and eye-catching. Instagram Story Cover Images categories included topics such as Philosophy, Testimonials, Programs, & FAQs.
communication
To keep families aware of in-class activities and announcements bi-weekly emails and a lobby monitor are used as the main forms of communication. Simple, flat illustrations and minimal copy allows parents to quickly scan the information and get easy take-aways.
To keep families aware of in-class activities and announcements bi-weekly emails and a lobby monitor are used as the main forms of communication. Simple, flat illustrations and minimal copy allows parents to quickly scan the information and get easy take-aways.
internal space
Inspired by Scandinavian interior design, white-stained oak flooring and cabinetry along with off-white walls allowed controlled, minimal branding colors to highlight key areas. The soft, natural shell provides a calm palette for 12’ tall beams, storage containers, toys, and play areas are the main focal points. Natural light from unobstructed windows make the space bright, open, and airy.
Inspired by Swedish interior design, white-stained oak flooring and cabinetry along with off-white walls allowed controlled, minimal branding colors to highlight key areas. The soft, natural shell provides a calm palette for colorful storage containers and spacious play areas. Natural light from unobstructed windows make the space bright, open, and airy.
Inspired by Scandinavian interior design, white-stained oak flooring and cabinetry along with off-white walls allowed controlled, minimal branding colors to highlight key areas. The soft, natural shell provides a calm palette for colorful storage containers and spacious play areas. Natural light from unobstructed windows make the space bright, open, and airy.
2026. Nicole goss
2026. niCOLE GOSS